2023 British Council/Microsoft Creative Economy Programme


The British Council, in collaboration with Microsoft, has launched a new program to help young African entrepreneurs in the creative economy sector shape the future of the continent. creative lounge is the delivery partner in Zimbabwe. Young people between the ages of 18 and 35 are encouraged to apply to participate in the face-to-face interactive workshops that will take place in Zimbabwe and online for the rest of sub-Saharan Africa. The program intends to offer creative business management skills for creative entrepreneurs at various levels from beginner to advanced levels and opportunities for networking and knowledge sharing. The next two (2) day workshops are on CREATIVE ENTREPRENEURSHIP.

British Council/Microsoft Creative Economy Program Modules:

creative entrepreneurship

Essential

Understand the creative economy (including the sectors that constitute the creative economy, the economic, social and cultural value of creative industries) using case studies and relevant data to aid understanding).

  • Course 1: Introduction to the African Creative Economy.
  • Course 2: Bring your idea to life.
  • Course 3: Finding the right people.
  • Course 4: Building Your Business.
  • Course 5: Branding and Marketing of your Business.

Intermediate

With the Foundation course as a recommended prerequisite, the Intermediate course will provide additional depth to the Foundation courses and includes the following:

  • Course 1: Your Entrepreneurship Strategy.
  • Course 2: Personal and Business Growth Strategies.
  • Course 3: Protecting My Business.
  • Course 4: Finance for Creative Businesses.
  • Course 5: Team Building and Leadership.
  • Course 6: Obtaining capital for my business.
  • Course 7: Promoting and Pitching My Business.

Social impact through creative entrepreneurship

Provide participants with an understanding of impact entrepreneurship, social innovation, and factors to consider when driving businesses for social impact.

  • Topic 1: Introduction to ‘Impact Entrepreneurship’.
  • Theme 2: Introduction to Impact Economics: balancing profit with impact.
  • Topic 3: Understanding Social Innovation (including human-centred design).
  • Topic 4: Factors to consider to guide your company to achieve a social impact.
  • Topic 5: XXI Century Impact Entrepreneurship: The role of technology.
  • Topic 6: Inclusion, Sustainability and Values ​​and Ethics.
  • Topic 7: Types of financing for Impact Companies and how to attract them.

creative economy policy

This intermediate course provides relevant information for policy stakeholders in relation to the creative economy.

  • Topic 1: Update on Introduction to Policy Making.
  • Topic 2: Understanding the Creative Economy.
  • Topic 3: The role of the creative economy in sustainable development.
  • Topic 4: Approaches to the Policy of Creative Economy.
  • Topic 5: Steps to consider for the development or strengthening of the creative economy.

Location

  • Young people between the ages of 18 and 35 are encouraged to apply to participate in the face-to-face interactive workshops that will take place in Zimbabwe and online for the rest of sub-Saharan Africa.

Benefits:

  • Participants will receive a certificate as proof of their achievement after completing the program.
  • With the certificate, participants will be able to apply for continued support through training, incubation, mentoring and acceleration through our broader work in participating nations.

For more information on the British Council/Microsoft Creative Economy Program

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