LinkedIn focuses on building a professional network between employees and employers. It is important to keep in touch with your network to access more opportunities.
It isn’t always possible, as we don’t know everyone. How can you reach out to and expand your network to open up more possibilities and options in the future?
Cold messaging is a great way to help. Perhaps you don’t know what cold messaging is on LinkedIn.
You don’t have to worry; this business LinkedIn cold messaging guide will show you how to cold message someone via LinkedIn Inbox. We’ll also discuss how to cold message someone on LinkedIn.
What is Cold Messaging
Before we talk about how to cold message someone on LinkedIn, let’s know what cold messaging is, Cold messaging is when someone attempts to contact another person or company to reach a professional or personal goal. Cold messaging is different from cold calling, which uses phone calls to achieve the same goal, but cold messaging refers only to email and other direct messages that are sent online.
A person might cold-message a company to buy a product or contact a human resource representative to find a job candidate.
Cold messaging is primarily used to create opportunities that would not have been possible without active intervention. It can sometimes help people to connect and work together in the future. Cold messaging is crucial for hiring successful candidates.
Even though the best candidates might not be aware of a job opening at a company, they often appreciate hearing from representatives of businesses. As long as their messages are polite, informative, and concise, they will likely be happy to help.
How does Cold Messaging Work?
Before we talk about how to cold message someone on LinkedIn, let’s know how does cold messaging work, Spam messages, or emails from multiple brands, and campaigns, are something that all of us know about. Spam emails can also be considered cold messaging.
There is a subtle difference between spam and cold messaging. The key difference between the two types is in the target audience.
Spam emails do not have a specific target. They send messages to all ages and experiences. On the other hand, cold messaging targets specific people and can assist with that purpose.
Cold Messaging: How Can It Help?
Before we talk about how to cold message someone on LinkedIn, let’s know how can it help, Although cold messaging is not always easy and may not be successful all the time, it can provide many benefits if it works. LinkedIn cold messaging has many benefits:
1. Cold Messages Reach the Right Place
Executives, and top managers spend a lot of time checking their emails and inboxes. If you send a cold message to the right people, it will be received with interest.
2. Scalability and Networking
This lets you send cold messages to thousands of people in one click. This can make your idea or sales pitch more scalable. If you target the right audience, it can help you build a strong, successful network.
3. Informative and Attractive
Cold messages are beneficial because they provide information and can be read by many people. Visual images of your product are necessary to attract readers.
This gives them a clear idea of what we want to sell them or ask them about. It increases the chances of a successful relationship.
It is very helpful to create a custom image for your email. Hype rise can help you if you are unsure how to create customized images. They offer great assistance in customizing images.
Why optimize your profile to cold message on LinkedIn?
Before we talk about how to cold message someone on LinkedIn, let’s know why optimize your profile to cold message on LinkedIn?, It is not a good idea to use LinkedIn for cold messaging. However, pseudo “digital salespeople” don’t know how to prospect properly.
Prospects feel disinterested and sceptical when they receive private messaging on LinkedIn. There are many reasons for this:
- The wrong target is defined.
- LinkedIn profile Not Optimized.
- Acquisition system which does not convert.
- Non-effective prospecting campaign.
What happens to LinkedIn if you send a message? This person will immediately visit your profile.
They will, among other things:
- Your profile picture.
- Your LinkedIn banner
- Your title and description.
- Your professional experience.
- Your educational background.
- Your certifications
- Your suggestions.
These elements should be optimized. We’ll also discuss how you can optimize your LinkedIn profile. Let’s first discuss why this is so important.
If you fail to grab the visitor’s attention within the first 7 seconds, he is likely to leave your profile in a not conducive to success.
- “I don’t know what this person does.
- “I don’t see myself in this person’s image.”
LinkedIn Cold messaging will not yield great results if your profile isn’t optimized. Good optimization will allow the user to have greater confidence in themselves.
How to optimize your LinkedIn profile to build trust?
Before we talk about how to cold message someone on LinkedIn, let’s know how to optimize your linkedin profile to build trust, It will be easier to gain your reader’s trust and convert them into your acquisition program. We will begin with the element that must grab the reader’s attention.
1. To grab the attention, your profile picture.
A selfie is not a good idea for your photo. You should not take a photo with your webcam. These feelings must be immediately communicated to the person viewing your photo.
- Curiosity To visit your profile.
- Professionalism.
- Enthusiasm.
You should choose a photo that matches the values of your company. You can personalize your style if you work in a corporate environment. If you’re in a start-up that has a relaxed atmosphere, put yourself at ease.
Your goal is to maintain consistency between your company and your appearance. Most LinkedIn profile photos look too similar today. Before contacting a prospect on LinkedIn, you need a great profile picture.
2. Use your LinkedIn banner to inform visitors.
Your banner should be consistent with your LinkedIn strategy. Your company’s graphic charter should also be used for your banner. This is:
- The same colours.
- The same fonts and typography.
It would be best if you also match your company’s culture.
- Values.
- The tone.
- The commercial message.
These are the criteria for a great LinkedIn banner (according to the AIDA method).
- Attract the attention of the reader.
- To stimulate his curiosity.
- Creating desire.
- Get involved.
First, grab attention. It would help if you generated curiosity about your profile to keep them interested in learning more about you (the second step, “interest”). This can be done with great text and colours.
Second, you must make it seem like the person is interested in your products and who you are. Name your expertise, industry, and the products or services you offer. You have earned their attention if they say, “I’m interested to learn more”. You can then move on to the next section.
Must Read: How To Stop Coworkers Interrupting You at Work (Full Guide)
Third, To create desire, you must give the visitor an impression of your value. You can speak about the benefits that you offer to create desire. It’s like saying you are an expert on a particular field of activity. The goal here is to increase the perceived value of the criteria before we move on to the next.
Fourth, You need to encourage your readers to take action. Your LinkedIn banner can say, “Check it Out Below” or “Click on The First Link Below”.
The best call to action is to contact: “follow me” or “tell us about your project at 07:45
3. Your LinkedIn title and description
This is the most important element of your LinkedIn Profile. This is your title and description. First, your title. Both should be included.
- Short.
- Meaningful.
- Engaging.
The title should be simple to read to make it easy to understand. You can also include a call-to-action within. It is best to include the same one in your LinkedIn banner.
Your LinkedIn description must be optimized. You can optimize your strong>LinkedIn description in many ways.
- Storytelling.
- Bulleted list
- AIDA formula.
4. LinkedIn allows you to share your work experience.
You must prove to your prospects you are an expert in your field when you send cold messages via LinkedIn.
This concludes your professional experiences. Do not hesitate to list all companies.
- If you are an employee, where did you work?
- If you are an entrepreneur, what have you coached?
List 2 things in the details of each experience:
- First, tell me about what you did in your position.
- Secondly, please tell us what results in you have contributed.
Persuasiveness is the goal. You must also act on two pillars.
- Social proof by the company logo (if known, it will be even more powerful).
- Authority by your results.
5. LinkedIn allows you to share your background information.
Prospecting is a great way to build trust in your prospects.
- Schools attended.
- Your studies scale (Bachelor/BTS, DUT/Bachelor, Master …)., DUT/Bachelor)
Your strengths are the key to success. If you have good grades in school, you can use your GPA to determine which course you are taking.
To be a prospect on LinkedIn, you don’t have to hold a bachelor’s degree. It’s just an added benefit to show your prospects your analytical skills, dedication and perseverance.
6. Your certifications
Your LinkedIn profile will be optimized if you have certifications and licenses.
If you have taken training on any of the following platforms, for example:
- Udemy.
- MentorShow.
- LiveMentor.
- A site that is an authority in your field.
You can then mention it in the profile section. This will increase your credibility, but it is not what will get you the most. It’s the next element.
7. LinkedIn testimonials and recommendations
This is the area that converts the most leads to customers. This is your opportunity to showcase your soft and hard skills to others, particularly if you have testimonials from high-ranking people.
This is the perfect structure for creating persuasive suggestions on LinkedIn.
- Discuss the problem you had before you met with you.
- Be sure to highlight the actions that you took.
- Your positive contributions are credited to you.
Ask your clients and contacts to recommend LinkedIn. If they don’t know what to do, you can use this 3-step process.
How to Cold Message Someone on LinkedIn
Below are the best cold LinkedIn messaging tips which include cold message LinkedIn
1. Don’t apologize
First on how to cold message someone on LinkedIn is don’t apologize, don’t be afraid to express your feelings. LinkedIn is a professional network. You can send your message as long as it is professional.
You don’t want to start your message by saying, “Sorry to bother,” or “I know that you’re busy, but …”.”
Instead, be confident and skip the apology. Being clear and direct from the beginning will help you get the other person’s attention faster. (And their respect).
2. Be clear about the reason you are reaching out.
Second on how to cold message someone on LinkedIn is be clear about the reason you are reaching out, When sending the best cold LinkedIn messages, be clear right from the beginning. Avoid adding unnecessary phrases or sentences to your cold message. This can cause the reader’s interest to wane and decrease their chances of getting back to you.
A common mistake people make when sending the first message to LinkedIn is asking for too many things at once. This is a mistake that we should avoid. We should only ask for one thing at a given time.
This is because asking for multiple things at once can overwhelm readers and make it difficult for them to respond to your message.
3. Ask for one thing
Thirdly on how to cold message someone on LinkedIn is ask for one thing. Ensure you only ask for one thing in your first cold mail message.
Asking for too many items or asking too many questions will make it too confusing and overwhelming.
After they answer the first question, you can always ask them for more assistance. Keep it short and sweet to get a response to cold messaging. You’ll get more responses if you make it simple for them.
4. Keep your message concise and to the point
Also on how to cold message someone on LinkedIn is keep your message concise and to the point. LinkedIn’s best cold messages will not exceed 100 words. The ideal is 50-75 words.
If your outreach message is easy to understand and manageable, people will be more likely to open it. It should be easy to read and inviting!
Email can be longer, but you should keep it to 4 to 6 paragraphs, with 2 to 3 sentences per paragraph.
Good spacing is essential. Send two to three paragraphs instead of one long paragraph. This applies to email, LinkedIn and other online platforms.
5. Personalize your message to each recipient
Also on how to cold message someone on LinkedIn is personalize your message to each recipient. It is important to add some personalization to show that you aren’t just copying and pasting messages to everyone.
This is evident in the various cold messaging templates and examples. Because it allows you to get more responses, they all include customization and personalization.
You won’t get a reply if you spend less than a minute sending a generic message.
6. Avoid attachments
Also on how to cold message someone on LinkedIn is avoid attachments. One thing to avoid in your cold LinkedIn messages is attachments/files/links. You will get more responses if your initial outreach piece is text-only.
LinkedIn messages will show the bottom of your message to the recipient when they open them up. It doesn’t make sense for the recipient to see a large PDF or Word document or a long paragraph with a few links.
Imagine being told that you have never spoken to anyone before. This is too aggressive and will set off a bad start to the conversation. If you do this, likely, they will not reply.
7. Before you reach out, look for a connection.
Also on how to cold message someone on LinkedIn is reach out and look for a connection. You can easily build a stronger network on LinkedIn by making mutual connections. You can ask your mutual connection to introduce yourself to the person you are sending LinkedIn cold messages.
You can also mention the mutual connection to start the conversation. You can also search for the common ground before you send a personalized message.
You can use information such as the company’s name, the field of work, previous connections, etc., to help you establish a rapport with the person. This will increase your chances of getting a reply.
8. Give before you get
lastly on how to cold message someone on LinkedIn is give before you get. Although this tip may not always be possible, it’s a good way to get more replies. Someone doing something for you will make you feel strong psychological urges to do the same.
How can I make sure the reader responds positively to my cold message?
Although there are no guarantees that the person will respond or even read your message, it is possible to use LinkedIn messaging.
The chances of getting a response increase by a good percentage if the first message is personalized and concise.
You can also ask or add a question to the end of the cold messages. This will help you get a reply and gives the reader something to think about.
Conclusion
A successful professional network can help us in many ways. It allows us to learn new skills, discover new opportunities, and gain lots of experience.
LinkedIn mail is a way to increase professional opportunities and connections. knowing how to cold message on LinkedIn is a great way to make a real and lasting connection via LinkedIn. Cold outreach can be made more approachable by customizing images from hyperise.
Now you can use cold email via LinkedIn and start your journey to success. Follow the steps carefully and select your target audience accurately.
